Christine Fife

I know you’re all waiting for the final posting in the “What it Means to Participate” series, but I want to share my experience with MLB.com with you. As a marketer I find it interesting that they are not able to remove me from their email list. A few months ago I purchased Giants tickets through MLB.com to take my mom, nephew and boyfriend to a game. It was the first time I’d personally purchased tickets to a Giants game, so understandable that I would now be on their email list. Right away I started receiving emails from MLB.com. I like baseball, but not enough to want emails about it, so I scrolled to the bottom of the email and clicked to unsubscribe. A confirmation page came up confirming that I had indeed unsubscribed. But apparently, it didn’t take on their end.... (more)

Evolutionary Graph Theory and Social Networks for Marketing

Came across an interesting blog post today: The Evolving Face of Social Networks. A bit more science-ish than I normally would be interested in, but as it pertains to social networking I was intrigued. The blog post raised two interesting thoughts (and I am paraphrasing): 1) If social networks are so popular/widely being adopted, why haven’t the social network companies figured out how t... (more)

Integrate Social Media Tools Into Business, Not Marketing Campaigns

In a blog post by Shiv Singh, author of the Going Social Now blog, Shiv argues that “Social media is not enough in a downturn.” In the post, Shiv says: “That its not enough to focus on social alone. That nurturing the conversations in the social realm are the starting point not the end game. That it is indeed about getting customers to influence each other to make positive purchasing and... (more)

Selling Conversation as a Strategy

Over the past couple of months, we at Idiom Strategies have pitched a string of proposals to companies who stated they had an interest in doing something different and wanted to know if they should “get into social media”. When we initially met with these companies and explained our view of Conversation Marketing being the convergence of all aspects of marketing and that some of the bigges... (more)

Sponsored Conversations: Just as “Unreal” as “Reality” TV

The rise of reality TV shows over the past decade has continued to draw a steady stream of viewers, yet today, people seem to recognize that reality TV isn’t really all that real. The fact that the camera is there and the participants know it, has an impact on how they act. Shows need to fit into their allotted time slots, so a lot of editing alters the reality of the situations that are... (more)